SEO Action Plan
7 Week Action Plan
What is SEO?
90.63% of all pages in our index get zero traffic from Google, and 5.29% of them get ten visits per month or less.
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Below is an action plan that goes over some advanced tactics that will help you boost your traffic.
Week 1:
Finding Profitable Keywords
Spend your first week creating a set of keywords to target for SEO. Targeting the right keywords, where there is lots of traffic, where the keywords convert into customers, and where you can beat the competition.
This week you will:
- Generate a list of keyword ideas that are relevant to your website
- Evaluate the list to find a set of keywords that have traffic, convert, and that are winnable
- Setup automated tracking of your keywords, by creating an Ubersuggest project, so you can monitor progress
Materials:
Week 2:
SEO Site Audit
Spend your second week fixing all the on-page SEO errors on your website. Fixing these errors will make your site more search engine friendly and make it easier for you to rank for your keywords.
This week you will:
- Scan your website for SEO errors using the Ubersuggest audit tool
- Sort your list of SEO errors to find the most important issues and the easiest to fix
- Fix your onsite SEO errors
Materials:
Week 3:
Creating Sharable Content
Take my content marketing masterclass and see how I create content that drives both traffic and conversions.
This week you will:
- Discover what is already working for competitors in your market
- Create supercharged content that stands above your competitors
- Hire a writer to create content for you
Materials:
Week 4:
Advanced Tracking
You can’t scale your marketing until you know what’s working and what’s not. By getting your tracking all set up correctly you’ll be able to see the traffic sources, content, and keywords that are driving revenue.
This week you will:
- Setup Google Analytics advanced tracking and alerts
- Setup Google Search Console, and check for crawl errors
- See dark traffic. Discover what types of traffic are working for you.
Materials:
Week 5:
Link Building
Links show Google that your site is an authoritative and trusted source of information. Building high-quality links will supercharge your SEO results, plus it will also increase your referral traffic.
This week you will:
- Identify quality backlinks that are available in your niche
- Create a target list of sites and find their email address
- Create outreach strategy and begin outreach
Materials:
Week 6:
Branding & Experience
Use your brand and customer experience as a tool to get you more traffic. This week I will teach you how to tweak your brand and customer experience to create memorable experiences for your customers.
This week you will:
- Analyze your market and competition
- Survey your market to better understand their needs
- Implement brand & customer experience strategies for increasing traffic
Materials:
Week 7:
Advanced Content Marketing
Take the content you made in week 3 and refine it. Use the link building strategies from week 5 and combine them with the lessons from this week to promote your content.
This week you will:
- Reverse engineer your most successful competitor’s content marketing strategy
- Review and refine the content you started in week 3
- Promoting your content using link building strategies from week 5
Materials: